The company’s stores are staffed by sales and support personnel who provide in-person service to customers directly. The company currently operates more than 160 stores spanning 22 states across the Southeast, Midwest, Mid-Atlantic, and Northeast US.
Charity and Community – Fresh Market works with local charities and social projects to help support local communities.įresh Market primarily serves its customers through its network of retail outlets across the US. Accessibility and Convenience – In addition to operating a network of retail stores, Fresh Market makes its products and services available to consumers through an online ordering and delivery service for added convenience and. National Reach – Fresh Market operates a network of more than 160 locations across 22 US states, making its services available to a large portion of the US consumer population. Fresh Local Produce – Fresh Market aims to differentiate itself from competitors by offering fresh produce from local or regional growers, making it a popular choice among those who wish to support local commerce. Brand Image and Experience – Fresh Market has a positive brand image that is popular among its target customer base and offers grocery shopping experience that is different to many other grocery chains in the US. Value Propositionsįresh Market provides value to its customers in the following ways: The company does not appear to have any international operations. College Educated Consumers, the company’s services being more popular among college-educated consumers than among those without college degrees.įresh Market serves customers in the US, across 22 states. 
Higher Income Households, comprising affluent consumers with household incomes of more than USD 80,000, the company also being particularly popular among consumers with household incomes of USD 125,000 or more and. Older Consumers, the largest portion of the company’s consumers being over the age of 55, and a significant portion of its customer base being over the age of 45. The company’s core customer base comprises consumers on the following demographics: Fresh Market has continued to grow and today operates a network of more than 160 locations across 22 US states.īusiness model of The Fresh Market Customer Segmentsįresh Market serves the general consumer population in the US. The company, however, was acquired in 2016 by Apollo Global Management and delisted from the NASDAQ. In 2010, Fresh Market listed on the NASDAQ, raising around USD 290 million in its initial public offering. Fresh Market continued to increase its reach in the 2000s, opening stores in Louisiana, Ohio, Indiana, Illinois, and Mississippi. The Berrys found success with its new grocery business, opening a second location in 1983 in Asheville, North Carolina, and a third location in South Carolina in 1985.ĭuring the 1980s and 1990s, the company continued to expand its operations, offering additional services, including a bakery, and opening a number of new outlets, including in Tennessee, Georgia, Virginia, Florida, and Kentucky.īy 2005 the company controlled a network of 53 stores across the US. They devoted all of their combined savings to developing the project, their intention being to provide a grocery experience for consumers inspired by European style open markets that brings back the charm of a local market. FOUNDING STORYįresh Market was founded by Ray and Beverly Berry in March 1982 in Greensboro, North Carolina. 
The Fresh Market Inc (“Fresh Market”) seeks to support local growers and charitable organisations, while also offering the freshest and most delicious food and grocery products to its customers in the US.
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